Privacy policy

 

Your privacy is important to us! On this page you can find information about where and how we process and keep your personal data safe when you do business with us. If you have any further questions, you can contact our customer service and we will be happy to tell you more about our privacy practices.

Who controls your personal data?
Porvoon Mittaletku Oy (“Mittaletku”) acts as the controller of the personal data you provide us and is responsible for your personal data in accordance with the applicable data protection law.

Porvoon Mittaletku Oy
Industrial road 3
06150 Porvoo

Limited company register
Porvoon Mittaletku Oy
Social security number: 2037322-6
Authorized representative: Toni Mielikainen
VAT registration number (VAT): FI20373226

Where is your data stored?
The personal data we collect from you is stored in the European Economic Area (“EEA”), but your personal data may also be transferred and processed in a country outside the EEA. All transfers of personal data are made in accordance with applicable laws.

In transfers outside the EEA area, Mittaletku Oy ("Mittaletku") uses model contract clauses and the Privacy Shield arrangement as guarantees for those countries in relation to which the European Commission has not made an adequacy decision.

Who has access to your information?
Mittaletku Oy ("Mittaletku") acts as a personal data processor. In addition, Mittaletku's marketing department, sales staff and company owners have access to your information. In addition, external consultants used by Mittaletku may need access to systems containing personal data to develop the company's operations.
We will never pass on, sell or trade your information to a third party for marketing purposes. The information transmitted to the third party is used only to provide you with our services. You can find the third parties used in each process below.

What is the legal basis for processing?
Regarding the processing of the personal data we collect from you, we will inform you in each case whether the disclosure of personal data is required by law or is required to enter into a contract, as well as whether the disclosure of personal data is mandatory and what the consequences of not providing personal data may be.

 

 

What rights do you have?

The right to be seen
You have the right to request information about your personal data that we hold at any time. You can contact the company Mittaletku, which will deliver your personal information to you by email.

Right to portability
Whenever Mittaletku processes your personal data automatically based on your permission or agreement, you have the right to receive a copy of your data transferred to you or another party in a structured, generally used practice and in machine-readable format. This only applies to the personal data you have provided to us.

Right to rectification
You have the right to request the correction of your incorrect personal data and the completion of incomplete personal data.

The right to delete
You have the right to delete personal data processed by Mittaletku at any time, except in the following situations:
*you have an open matter in customer service
*you have an open order that has not yet been delivered or has been partially delivered
*you are suspected of abusing our services or have misused our services in the last four years

Your right to prohibit direct marketing
You have the right to refuse direct marketing, including profiling analyzes carried out for direct marketing purposes. You can opt out of direct marketing in the following ways:
* by following the instructions in all marketing messages
* by contacting the keeper of the register or Mittaletku's customer service

Right to limitation
You have the right to request that Mittaletku limit the processing of your personal data in the following situations:
* If you deny processing based on Mittaletku's legitimate interest, Mittaletku Oy must refrain from processing the data in question during the verification of the legitimate interest.
* If you report that your personal data is incorrect, Mittaletku Oy company must refrain from processing the data in question during the verification of the correctness of the personal data.
* If the processing is illegal, you can object to the deletion of your personal data and instead request that we refrain from processing your personal data.
* If Mittaletku no longer needs personal data, but you need it to defend against legal claims.

 

 

How can you exercise your rights?

We take data protection seriously and that's why we have put together a special customer service team that handles matters related to your rights mentioned above. You can always reach them at [email protected].

Data Protection Officer
We have appointed a special data protection officer to ensure that your personal data is continuously processed in an open, error-free and legal manner. You can contact the data protection officer at [email protected] by typing "Data protection issue" in the subject field.

The right to file a complaint with the supervisory authority
If you think that Mittaletku processes your personal data incorrectly, you can contact us. You also have the right to file a complaint with the supervisory authority.

Updates to our privacy policy
We may need to update your privacy policy. The latest version of the privacy policy can always be found on our website. We will notify you of material changes to the privacy policy, such as the purposes of use of your personal data, the identity of the controller or your rights. We use your personal data for contact requests.

 

 What kind of personal data do we process?

We collect the following personal data:
* contact information, such as name, e-mail address and phone number, as well as company information in full.

Who can use your personal data?
The company's marketing department, sales staff and company owners. In addition, external consultants used by Mittaletku who may need access to systems containing personal data for the development of the company's operations.

What is the legal basis for processing your personal data?
The processing of your personal data is necessary so that Mittaletku can manage your contact request and contact you.
How long do we keep your data?
We will keep your information as long as you want us to contact you.

 

 

 

Marketing

Why do we use your personal data?
We use your personal data to send you marketing messages and contacts by e-mail, text message, telephone and mail. In order to optimize our marketing, we provide you with appropriate information about our services and cooperation offers.

What kind of personal data do we process?
We process the following personal data:
* contact information, such as name, email address, phone number, company information.

Who can use your personal data?
The company's marketing department, sales staff and company owners. In addition, external consultants used by Mittaletku who may need access to systems containing personal data for the development of the company's operations. We will never pass on, sell or trade your information to a third party for marketing purposes.

What is the legal basis for processing your personal data?
The processing of your personal data is based on your permission or customer relationship with Mittaletku.

The right to withdraw your consent
You have the right to withdraw your consent to the processing of your personal data at any time. You can prohibit the processing of personal data in the following ways:
* by contacting customer service at [email protected].

How long do we keep your data?
We will keep your data until you withdraw your consent. In e-mail marketing, we no longer consider you an active customer if you have not opened an e-mail within the past year. We regularly remove inactive email addresses from our register.

 

 

 

Customer service

Why do we use your personal data?
We use your personal data when looking for contractors for you or contractors for our clients.

What kind of personal data do we process?
We process all information you provide to us, including the following information:
* name, address, e-mail address and phone number and company information

Who can use your personal data?
The company's marketing department, sales staff and company owners. In addition, external consultants used by Mittaletku who may need access to systems containing personal data for the development of the company's operations. We also process the following personal data related to cookies:
* actions you take on marketing material, for example clicks and opening messages.

Who can use your personal data?
The company's marketing department, sales staff and company owners. In addition, external consultants used by Mittaletku who may need access to systems containing personal data for the development of the company's operations.
The information transmitted to the third party is used only to provide you with the services mentioned above. We use website analysis companies to analyze our customers' online behavior at a general level. Such services include, for example, Google Analytics, Google Tag Manager, Hotjar, Facebook tracking pixel, Mailchimp (email marketing software), Hubspot, Linkedin tracking pixel. The use of each service contributes to the improvement of your user experience and the personalization of communication.

 

 

 

Prevention of abuse and crime

Your personal data is used to investigate and prevent misuse of our online services and fraudulent activity online.

Who can use your personal data?
The company's marketing department, sales staff and company owners. In addition, external consultants used by Mittaletku who may need access to systems containing personal data for the development of the company's operations.
Information transmitted to third parties is used only for the purposes mentioned above. We share your information with companies for Exception Based Reporting.

Information related to investigated incidents and abuses may be shared with insurance companies, authorities, or local and global law enforcement agencies to conduct investigations. Please note that such parties have an independent right or obligation to process your personal data.

What is the legal basis for processing your personal data?
The processing of your personal data to prevent misuse of our services is based on our legitimate interest.

How long do we keep your data?
We will keep your data as long as necessary to prevent and/or report possible abuses and other violations.

The right to prohibit the processing of your data
You have the right to process your personal data based on Mittaletku's legitimate interest by contacting [email protected]. Your data will be deleted and we will not be able to provide you with our services.

 

 

Cookies

A cookie is a small text file that is stored on your computer or mobile device and is retrieved during subsequent visits. If you use our services, you can accept or deny the use of cookies from the popup window displayed on the site. Please note that some cookies are mandatory so that, for example, our online store can function properly.

How do we use cookies?
With permanent cookies, we save information about your home page and your login information if you select "Remember me" when logging in. We use cookies to store your favorite products. We use session-specific cookies when you use the filter function and to check if you are logged in or if you add a product to your shopping cart.
We use both first- and third-party cookies for aggregated and individualized collection of statistics and user data with analytical tools in order to optimize our site and provide you with appropriate marketing material.

Some third-party cookies originate from services displayed on our pages, which are not under our control. They are provided by social media channels such as Twitter, Facebook, Instagram and Youtube and relate to the ability of users to share content on this page as indicated by each icon.

We also use third-party cookies that perform cross-site tracking so that we can serve you ads on other sites / other channels.

What kind of personal data do we process?
We connect your cookie ID to your collected personal data only if such data has been collected in our systems, you are a subscriber to our newsletter or you have taken steps on our website.

Who can use your personal data?
The company's marketing department, sales staff and company owners. In addition, external consultants used by Mittaletku who may need access to systems containing personal data for the development of the company's operations.
Information is transmitted to the third party only for the provision of the aforementioned services. We use an analytical tool to collect statistics to optimize our site and to offer you appropriate marketing material.

What is the legal basis for processing your personal data?
We only connect your cookies to your personal data:
- If you are logged into your account, the legal basis is based on our legitimate interest.
- If you are a newsletter subscriber, the legal basis is based on our legitimate interest.
If you are our customer, the legal basis is based on our legitimate interest.

How long do we keep your data?
Mittaletku does not store your personal data in cookies. You can easily delete cookies from your computer or mobile device using your browser. You can find instructions regarding the use and deletion of cookies in your browser under "Help". You can turn off cookies or choose to receive information every time a new cookie is sent to your computer or mobile device. NOTE! If you turn off cookies, you will not be able to benefit from all features. For example, adding a product to the shopping cart in an online store is technically dependent on the functionality of cookies.

 

 

 

Collection of information

What services are used for data collection?
Mittaletku uses various third-party services to collect user data, which can be used to personalize operations, communication and, for example, marketing targeting to suit you. In addition, we have specified what data the service in question collects and stores.

Google Ads
Ads is Google's keyword marketing tool that we use to improve our online presence. When you search, for example, NHChakusana in the Google search service, you will see our advertisement, which will direct you to our website after clicking. In this context, a cookie is installed in your browser, which follows your browser until you delete your browser's cookie history. The information for which this cookie is used is also connected to the Google Analytics service we use, which we use to monitor the results of various marketing measures. If you end up buying products from our online store through such a keyword search, a trace will be left in the Google Analytics service.

Google Analytics
Google Analytics measures actions taken by visitors to our website, such as pages visited and behavior history. Google Analytics works with a cookie stored in the browser, which is used to track actions taken by users. We use the Google Analytics service so that we can improve our customers' visiting experiences and measure the results of various marketing measures. These include, for example, keyword marketing campaigns created in the Google Adwords service, e-mail campaigns and campaigns made in external online services.

Facebook / Instagram / Twitter / Youtube / Linkedin
We use different social media channels to create a closer relationship with old and potential new customers. Such measures can be simple campaign withdrawals for a targeted customer audience that we believe will like the services we offer. Each service uses its own tracking pixel, which is installed in the source code of our online stores. The tracking pixel is its own small program with the size of one pixel, which tracks people who come to our website through a certain campaign from Facebook, for example. Tracking like this helps us better understand our customers and provide relevant content on each channel.
A similar tracking pixel is used to monitor the financial success of marketing measures carried out on these social media channels. In other words, with the help of such a tracking pixel, we can see how many tracked actions have been implemented with the help of the campaign.

Hotjar
Hotjar is a tool we use to find out which parts of our website people find interesting. With Hotjar, we can see heat maps from different pages when visitors have clicked on them, followed with the mouse cursor or scrolled the page forward. In addition, with the help of Hotjar, we get access to videos that model user actions from the pages we want to monitor. With the help of this information, we can build websites that serve you better: content that interests you in exactly the right place on the page.

Mailchimp
Mailchimp is the e-mail software we use, from which we send our newsletters, customer bulletins and other messages received by customers' e-mails. From Mailchimp, we collect behavioral data at the individual level, but we only use it at the group level to understand which content is interesting to which group of readers. This type of behavioral data includes, for example, e-mail opens and clicks on opened e-mails. Mailchimp stores in your browser's cookie (cookie) the information about the clicks you have made on the e-mails we send and which have been tracked.

In general, all links in the e-mails we send are subject to such monitoring, and this information is also transferred to the customer information system we use, through which our sales organization also utilizes it. The main use of Mailchimp is purely related to marketing measures and we only use it to reach our customers with content targeted to them. Mailchimp stores information to varying degrees depending on the different campaign style, such as first name, last name, industry, phone number, email address, next purchase date, number of employees and each person's own evaluations in the product procurement process.

Hubspot (CRM)
Hubspot CRM, i.e. the customer information system, is a system in which we store the information of our customers, existing and new potential customers, such as company name and contact information. In addition to our sales organization, this information is used by our marketing department, which uses the information to build targeted communications for you with the Mailchimp software mentioned above.
In addition, Hubspot uses the collected customer information in building marketing communications for our customers.

Oscar ERP
Oscar ERP is an enterprise resource planning system used by Mittaletku and an online shopping platform. In this system, we store customer information, such as purchases and orders, including all customer contact information filled in the order.

How do you benefit from data collection?
We are constantly learning more about our customers using the analytics tools mentioned above. In this way, we can offer you content that interests you, which is relevant based on your industry, job duties or behavioral data. Using the same information, we can modify your website visits to match exactly the user experience you expect. A simple example of using such information is, for example, changing the content of a website to match your previous visit.
Data collection is vital to the development of our operations, but you also benefit from it. However, the most important thing for us is that you can do business with us with confidence, knowing that we take care of your privacy and data security.

 

 

Klarna payments

In order to be able to offer you Klarna's payment methods, we may transmit your personal data in the form of contact and order information to Klarna in connection with the purchase transaction, so that Klarna can assess whether you are entitled to their payment methods and tailor these payment methods to you. Your transferred personal data will be processed Klarna's own privacy notice in accordance with.